The Nürburgring Nordschleife circuit has a new track taxi service: a fleet of Genesis G70 3.3T saloons.
It marks a new initiative for the upmarket Korean brand, taking its performance model to the famous – and infamous – playground of the German car industry.
A special event at the Nürburgring marked the start of the Genesis Track Taxi programme, with motorsport legend Jacky Ickx in attendance.
Keep the meter running…
At 12.944 miles in length (20.832km), and with 73 corners, learning the racing line around the Nürburgring Nordschleife is no mean feat.
However, making use of a Ring Taxi, like the service now offered by Genesis, offers the chance to experience the ‘Green Hell’ as a passenger, with an expert driver behind the wheel.
To ensure the 373hp G70 3.3T can survive the sustained demands of the circuit, the Hyundai Motor Europe Technical Centre (HMETC) has made some minor upgrades. These include additional brake cooling ducts, plus new heat shields for the transmission oil cooling lines.
A performance showcase
Michelin will supply the Genesis Track Taxi Nordschleife with bespoke Pilot Sport 4S tyres, designed to maximise grip whatever the Nürburgring’s notoriously changeable weather conditions may be.
As a finishing touch, Genesis has given each of the G70 3.3T saloons an eye-catching orange exterior wrap, inspired by the company’s Magma high-performance division.
“The launch of the Genesis Track Taxi Nordschleife programme marks an important milestone in our journey to delivering bold high-performance cars, showcasing the power, handling and performance that the brand can offer,” said Luc Donckerwolke, chief creative officer at Genesis.
Online bookings for the Genesis Track Taxi are open now, with the first drives starting on 6 July 2024. Three passengers are allowed per ride and prices are €120 (£102) for the first person, €40 (£34) for a second person and €20 (£17) for a third person.